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Every two weeks, The Graduate School asks faculty at UNC-Chapel Hill about what they wish they had known in graduate school. This week’s feature is Andre Martin, a Ph.D. candidate in marketing at the Kenan-Flagler Business School.

A person in a suit smiles
Andre Martin

“Not every assignment, project or homework is critical. Time is the most precious resource you have as a graduate student, and not all tasks are created equal. I spent many nights during my first year focusing on tasks that, in the grand scheme of things, were not as important as focusing on tasks that were directly tied to my research and degree. This is a hard pill to swallow when you want to do well in everything, but it is something I wish I had learned earlier.”

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